Arm & Hammer Brilliant Sparkle Cool Breathe Gel Toothpaste - As Seen on TV! For a Cleaner, White, Healthy Smile! Save at Gordons Direct.

Arm & Hammer Brilliant Sparkle Toothpaste - Cool-Breathe Gel

Arm & Hammer Brilliant Sparkle Cool Breathe Gel Toothpaste - As Seen on TV! For a Cleaner, White, Healthy Smile!

Arm & Hammer Brilliant Sparkle Cool Breathe Gel Toothpaste. An advance in dental science, thanks to its CrystalClean-88 Baking Soda technology, which is proven to achieve superior plaque removal.

Arm & Hammer Brilliant Sparkle Cool Breathe Gel Toothpaste has a unique, clinically proven formulation that neutralises plaque - helping to break its bonds and remove it effectively from tooth surfaces.

Arm & Hammer Brilliant Sparkle Cool Breathe Gel Toothpaste - CrystalClean-88 technology cleans so deeply and thoroughly that your teeth will look and feel noticably cleaner, smoother, shinier and brilliantly sparkling white. It also neutralises bad breath for a whole new experience of clean, and has a great minty gel flavour to leave your breath with a cool freshness that lasts.

Did you know - People have been brushing their teeth with baking soda for over 100 years? Baking Soda is effective for cleaning and whitening teeth and freshening breath; without harming tooth enamel. 

That is why Arm & Hammer launched the world's first toothpaste formulated with baking soda in 1987.  Since then, thousands of dentists have recommended baking soda toothpaste for healthier teeth and gums.