I’m sure you are all aware now that Teeth whitening products have become massively popular in recent years, the market is continuously growing. Nowadays almost every toothpaste on the shelf claims to be ‘whitening’.


Well if whitening your teeth is a priority of yours, read on to find out the exciting new brand coming to your local Gordons Chemists…






Janina Ultra White Activated Charcoal Toothpaste contains activated charcoal to help neutralize breath and keep you minty fresh all day long. Activated Charcoal has become such a popular ingredient in toothpaste recently, as it absorbs toxins and removes stains without damaging the enamel.  This unique formula includes a combination of natural enzymes (Bromelain and Papain from fruit sources) to whiten teeth safely without harsh chemicals and abrasives.


Used twice daily, Janina Activated Charcoal Toothpaste helps to reduce sensitivity, remove stains, prevent decay and also protect the gums by controlling plaque and tartar build up.


Now I must admit, the first time I saw the dark grey colour on my toothbrush (pictured below); it was doubtful that this toothpaste would in fact be a winner.  Although after using this for just over a month now I can genuinely say I am starting to notice a difference (obviously not a drastic change, after all this is a toothpaste not whitening gel) but I am very happy with the results so far. 

Bonus – this toothpaste is extremely minty and definitely keeps your breath fresh all day long, and noticeably decreases sensitivity!


TopTip – keep teeth white by drinking coke/tea/coffee, etc. through a straw :)


If you want a dazzling white smile then head to your local Gordons Chemists and pick up the Janina Ultra White Activated Charcoal Toothpaste now!!