Gordons Chemists this week launches 'RapidLash' in stores throughout Northern Ireland and online, a breakthrough product in the quest for luscious lashes.

RapidLash is your must have beauty product for Autumn 2011, if you want to go out on a Saturday night without having to worry about applying false lashes or endless amounts of mascara.   You may also be already thinking about the party season, preparing to attend a formal event, getting organised for this year's Christmas celebrations or planning your winter wedding and RapidLash really is the must have for these or any occasion.

RapidLash is the only lash enhancement product available in the UK with clinical trials to back up its claims.  Clinically proven, following two years of extensive research and testing, RapidLash has been evaluated by an accredited laboratory for performance and safety, producing up to 50% longer looking natural lashes and up to 75% more volume.  In as little as between eight and twelve weeks, you will notice how RapidLash will give you healthier, fuller appearing-looking lashes and brows, literally at the stroke of a brush.

The innovative high-performance serum conditions lashes and brows to look stronger, fuller, longer and thicker with a once a day application.  The eyelash enhancing serum replenishes lashes encouraging growth of lashes and brows which we may have damaged due to ageing, applying false lashes, mascara or even curling in preparation for a night out.

John Clark, General Manager, Gordons Chemists, said: "At Gordons Chemists we are always researching new products and when this idea was discussed with our buying team, we immediately saw its benefits.  This is one of the most exciting launches we’ve ever undertaken and we know our customers will be delighted with the product.”

RapidLash is available at a special introductory price of £34.99 (a saving of £5.00 off the RRP) in your local Gordons Chemists, the largest independent pharmacy chain in Northern Ireland, or shop online at www.gordonsdirect.com


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